Columns

Thomson eyes 10% market share in on-line washing machine area, ET Retail

.Rep ImageNew Delhi: Thomson, a French customer home appliances brand name, is targeting to record 10 per cent market share in the on-line washing machine room in India, targeting a development of much more than 40 per-cent due to the end of this particular festive time. "The long-lasting target is to obtain a general market share of 7-8 per cent by 2028," pointed out Avneet Singh Marwah, CEO SPPL, the special label licensee of Thomson.The firm stated it presently keeps 8 per cent market share in this section and also has actually seen an one hundred per cent year-on-year purchases boost due to the fact that its launch in 2023. Going ahead, it aims to deliver products at cost effective prices, starting as low as Rs 5,999. Marwah pointed out, "As our team get ready for this lively time of year, our company are extremely pleased of our partnership with Flipkart." He further pointed out, "Our target is actually to market much more than 2 lakh devices of Televisions and cleaning equipments this festive period. Our team believe our unique bargains will definitely spellbind our reader, boosting their cheery spirit as well as driving impressive engagement." Just recently, the 130-year-old brand name Thomson has actually ventured right into the audio classification with two soundbars - AlphaBeat25 and AlphaBeat60. It additionally plans to release over 20 versions in the next 6 months.The brand name returned to the Indian market in 2018 with its own selection of Smart Televisions and presently possesses a range of consumer resilient products featuring intelligent TVs, cleaning makers, air-coolers, as well as cooling system.
Published On Sep 24, 2024 at 09:48 PM IST.




Sign up with the neighborhood of 2M+ industry professionals.Sign up for our newsletter to obtain newest ideas &amp analysis.


Download ETRetail App.Receive Realtime updates.Save your preferred articles.


Scan to download and install Application.